Luuk Zonneveld

sustainability & ethics in business

strategic change management

the Global South

studies and writings

conference chairing & presentations

curriculum vitae

info and contact


Strategic Change Management - references

Photo: Luuk Zonneveld talking to Ms. Renate Künast, German minister for
Consumer Affairs, and with Ministers Wiezcorek-Zeul and Trittin at the press
conference to launch the international Fair Trade Certification Mark in Germany
(Berlin, March 2003)

"In 2001, when Mr. Zonneveld joined FLO International as Managing Director, he inherited a diffuse, disorganised and unfocused business with just 12 employees. He transformed it into a well-structured organisation with a daughter company responsible for inspection and certification. Mr. Zonneveld oversaw the introduction of a single global Certification Mark to replace a multitude of national Fairtrade labels. The Mark is now recognized by a majority of consumers in Europe and was voted “superbrand” in the United Kingdom in 2006".
B. Fiorito, Chair of FLO’s Board of Directors

"As Belgian Oxfam representative in Cuba from 1996 until 2000, Mr. Zonneveld succeeded in convincing Oxfams from seven countries, who were all interested in cooperating with Cuban organizations, but with very different political aims, to all participate in one Strategic Cooperation Program that was jointly developed, set up and managed together with local Oxfam representatives from Canada and the US. By the time Mr. Zonneveld left, the Program encompassed 40+ projects with Cuban organizations, humanitarian aid and Fair Trade, and was highly appreciated by Cuban organizations of civil society for its focus, synergy and impact on popular participation and cooperative economic development."
Stefaan Declercq, Director Oxfam Belgium

"In the early 1990s, commissioned by the association of the 11 biggest European Fair Trade companies EFTA (, Mr. Zonneveld developed the first European Fair Trade advocacy and lobbying strategy and became EFTA’s first lobbyist in Brussels. In the ensuing years, a Fair Trade advocacy office was established that has been critical in influencing European Commission and Parliament policies on (fair trade) ("
Ms. Marlike Kocken, EFTA coordinator

"In the late 1980s, as manager dealing with small-scale producers in Africa and Latin America, Mr. Zonneveld became acutely aware of the hurdles they need to overcome to benefit from the opportunities Fair Trade could offer them. In response, together with a colleague he designed what is now FTO’s Fair Trade Assistance Program ( Throughout the years, the Program has enabled dozens of producer organizations to use Fair Trade to improve their business."
Mr. Stefan Durwael, director of FTO at the time and now director of IFAT

© 2008 Luuk Zonneveld